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Before you buy website traffic, make sure you consider a few important factors. Most people think that buying traffic for a site or blog is a shortcut to getting a lot of targeted traffic. That’s why this approach is getting quite popular in the here and now.
Today, you can purchase traffic in more ways than one like PPC ads from Google, Bing, and Facebook. These providers offer traffic based on age, country, and category of visitors. Let’s take a look at a few tips that you may want to consider.
1. Check for Feasible
First of all, make sure you know well that buying traffic is an ideal approach to get targeted traffic for your site. If you can’t get targeted traffic, there will be no use of investing in this strategy. For example, if you deal with B2C products, you might not want to purchase traffic for a B2B business. So, what you need to do is find out the feasibility and benchmark of purchasing traffic.
2. Targeted vs Untargeted Traffic
Based on your demographics and requirements, you can choose from a lot of traffic packages. Targeted traffic refers to visitors that may be interested in your products or services.
Untargeted traffic, on the other hand, refers to visitors who are not interested in your business on the whole. In other words, chances are that they won’t be your customers.
Make sure you buy only targeted traffic on the basis of demographics. If your market is in Texas, don’t buy traffic from China.
3. Types of AD Formats
Make sure you understand the ad format you are going to get. It may include images, texts, pop-ups, fixed ads or rotating ads, for instance. Most companies prefer pop-under or pop-up ads on their sites where the URL is given.
This is just like PPC or Google AdWords but is more affordable because of competitive PPC or PPV pricing model.
4. Min or Max Restrictions
Most providers won’t guarantee traffic. Even if you get a guarantee from a provider, chances are that the traffic won’t be targeted. Most plans start from 1,000 visits and go up to 100,000 visits during a given period.
For instance, you can purchase 1,000 visits for just $5, and the visits may be delivered in 24 hours. However, there is no guarantee that visitors will be unique or real humans. Make sure you know the min and max restrictions before you place your order.
5. Sales and Conversions
There is no guarantee that the traffic will offer good conversion rates. If you end up buying from a fraudulent provider, you will get fraudulent clicks or fake visitors. So, you won’t get any sales. Just keep in mind that the bought traffic won’t convert into sales.
Long story short, make sure you consider all these tips before you go ahead and buy website traffic to make your website popular and generate leads. Doing a thorough investigation of the provider is the key to making the right decision.