1. Avoid publishing low quality articles.
If you want visitors to your website to return, or better yet to become your customers, you need to provide them with content that is unique and useful. A high quality article will give visitors to your website a reason to return, and a reason to tell their friends about your site as well.
2. You should only publish articles on your website that are related to your business.
It may seem obvious, but you’d be surprised how often business website owners make this mistake. If you are running a website about dog training, all of your articles need to be about or related to dog training. This will make your site look more professional, and help to develop your niche in the online marketplace.
3. Make sure that your articles are search engine optimized.
By writing an article with SEO in mind you can help to get it placed on search engines, which will increase traffic to your website.
4. Never use a spun article.
A spun article is an article that is already posted on the web that has been rewritten either by a person or by software. Spun articles are rarely of good quality, and if visitors to your website realize that you are using spun articles there is a good chance they may not return.
5. Don’t try to write all of your content yourself.
Chances are that while you are an expert in whatever field your online business is in, you may not be the best writer. Even if you’re a great writer, writing your own content is likely not the best use of your time and attention. There are many online article writing services that can provide you with high quality content for a low price.
6. Don’t post articles with long and complex sentences.
The internet is vast and one of the keys to keeping people’s attention is to write content that is direct and to the point. Use complex sentences and terms that are hard to understand, and you’ll lose your readers’ attention quickly.
7. Make sure all of your content includes a call to action.
Posting great content will get people to return to your website, but you need your articles to prompt people to take action after they read. Decide what next step your readers should take, then spell it out for them.
8. Avoid long publishing pauses.
Now more than ever, search engines rely upon the freshness and frequency of published content when they rank your site. Your visitors may lose interest, too, if they visit your site and don’t find fresh content on a regular basis.
9. Seek or avoid controversy – but do it on purpose.
You don’t need to appeal to every possible website visitor, so don’t be afraid to let your expertise show through your opinions. In almost every field, there’s controversy brewing over best practices and new developments. If you stay on top of these discussions enough to form an opinion, your readers will appreciate hearing your informed opinion.
10. Don’t think you have to tell all – at once.
Your articles don’t need to have word counts into the thousands. A page-long article, about 400-500 words is enough to get published online in most article directories. Articles appearing on your own site can be any length, and even as long as 200 words or so is sufficient for a very quick discussion of any matter in your field. Better to have a series of brief articles than one long article nobody will read.