Updating and sharing the old popular content has become one of the commonly practiced SEO tricks. SEO experts commonly address the trick as historical optimization. If you have a library of content that received acclamation then you can easily drive many new visitors even if you created the previous content not focusing on SEO. With time more likely, the followers of your blog have increased hence that blog posts will gain more exposure. According to the internet growth statistics published in June 2014, the number of internet users was 3,035 million and in March 2017, the number is 3,732 million. Observing the statistics it’s easy to assume that republication of old posts can enhance its exposure.
Once you update the blog with new information, it can increase the value of the post resulting in better user engagement. Google Algorithm considers the bounce rate, average time on page as important ranking factors. However, cautiously select only those contents that have contributed in driving significant numbers of traffic in the past. Just think, while scrolling through social media profiles, we come across thousands of posts but we don’t share each of them because we don’t find them interesting or informative enough to share with the friends. However, before you start here are some tips that you must follow to gain success applying this trick-
• Do a content audit to discern the contents that have generated a good amount of traffic and still propelling traffic towards your website.
• Optimize the content by inserting right set of keywords for making it search engine friendly.
• Pinpoint the relevant landing pages of your site and set link with the posts.
• Try to link the older posts to the newer ones but make sure they are relatable. Aside from improving the internal linking structure, this will be also helpful in lowering the bounce rate.
You can choose to republish the blog posts or share it again on social media sites, however here reposting doesn’t necessarily mean uploading the same content, it’s about enriching the content putting the latest information and enlightening the audiences about the changes that have taken places on the niches. If you find that, the old post no longer carries right information owing to changes or availability of findings that go against your old posts instead of deleting the posts, consider writing a response post. Start the new posts with the synopsis of that old post and then go ahead to elaborate the changes or present scenario.