Using Google Analytics to Assess Your Website Traffic


When you sign up for a Google Account you get free access to some powerful tools, one of these is Google Analytics.

You sign up for Google Analytics by clicking on My Account where you should be taken to a page that lists the services you are signed up for and those you are not.

Click on Analytics and follow the sign up wizard. At some point you will be given a piece of code that has to be pasted into your website. Google Analytics then checks for that code and once it finds it there is a little green tick to say all is OK. If you are assessing the traffic for a Blog several Blog platforms have ‘plug-ins’ that allow you to paste the code in and then it places it in the correct place in your Blog page.

If you have a company provided website check your ‘back office’ to see if it is possible to paste in the code. This is then incorporated automatically into your replicated site. You will need to check back at Google Analytics to see if you get the ‘green tick’.

Failing that you will need to contact the person who designed your website (if you did not) and get them to put the code in.

Once you have got the ‘green tick’ then you can visit the Google Analytics Dashboard. Here you will get a very useful overview as follows:

  • Visits in the last month by day in graph form
  • Site usage – Visits, Pageviews, Pages/Visits
  • Bounce Rate – This is calculated as the – Total number of people viewing one page/Total number of visit as a %
  • Avg. Time on Site
  • Visitors overview that allows you to drill down to things like language of visitors, browsers used and other information
  • Traffic sources
  • Map Overlay – A Map of the World showing where the highest concentration of your visits come from
  • Content overview showing which pages are visited

All of this information can help you understand where your main visitors are coming from in the world, which other sites people are being referred from, visitor volume, how long people spend on your website.

So my advice is if you can use Google Analytics on your website do so, it’s free and gives you an amazing depth of information.


Source by Andrew Peel